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We just pulled the early numbers from our global OTA research (coming soon). And the results surprised even us. 👀 Airbnb. Not in the top five. Expedia. About 41 million organic visits. Booking.com.… | 10 Minutes Hotel

  • 10 Minutes Hotel
  • 1 December 2025
  • 1 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

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We just pulled the early numbers from our global OTA research (coming soon).
And the results surprised even us. 👀

Airbnb. Not in the top five.
Expedia. About 41 million organic visits.
Booking.com. About 274 million.
(Plus 27 million paid visits on top. 📈)

The long tail is even wilder.
Hundreds of OTAs.
Global, regional, local.
A distribution maze for hotels. 🌍

This is only a teaser. https://lnkd.in/e7k_r8YS
Much more data coming soon.
Including (maybe) a full downloadable Google sheet list. 💾

Until then, check out our Hotel Brands of the World infographic and tell us what we missed. We are updating it with your feedback. 🚀. Hotel Brands list: https://lnkd.in/eCz7BgY7

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