MCP, the bridge that will allow hotels to compete in the era of AI assistants and LLMs | Pablo Delgado Díaz-Pache

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MCP is building the future of hotel-to-traveler connections powered by AI. The opportunity is even bigger than most realize.

* Direct bridge between hotel systems and AI assistants
* Reliable, real-time data instead of scattered online information
* A smoother guest journey from discovery to booking
* Immediate value for repeat guests who skip the discovery phase
* AI-powered support for availability checks, questions, and requests
* Agentic capabilities that allow AI assistants to complete bookings
* A stronger foundation for the direct booking channel
* A fairer playing field for independent hotels
* Real advantages for early adopters

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