A controlled-scale asset anchored in nature immersion and operational coherence
Scheduled to open in 2027, the resort will comprise around 60 design-focused lodges within a private reserve characterised by forests, waterfalls and abundant wildlife. The operating programme includes wellness facilities, guided outdoor activities and a nature-to-table culinary concept, creating a cohesive experience shaped by the site’s natural attributes. The project adopts a measured development philosophy, prioritising resource efficiency, minimal land intervention and local integration.
Valter Kiš, founder of Venari Lodges, outlines the ambition behind the project:
“In Janja Gora, we are not simply building a resort – we are realizing a vision: nature in its purest form, luxury without excess, and an encounter with wilderness that both inspires and protects.”
Separately, Martin R. Smura, Chairman and Founder of Grand Metropolitan Hotels, emphasises the experiential and operational balance targeted by the brand:
“We are thrilled to create a setting where adventure and tranquility, exclusivity and sustainability go hand in hand.”
Positioning within Croatia’s evolving premium and lifestyle segment
The Janja Gora resort enters a market where Croatia is consolidating its premium offering. Demand is shifting toward destinations that combine strong identity, controlled scale and experiential value—attributes increasingly prioritised by operators seeking differentiation and by investors evaluating long-term performance potential. This repositioning aligns with recent moves by major groups expanding into Croatia’s emerging lifestyle and upper-upscale segments.
A development reinforcing Croatia’s move toward higher-value hospitality
Brionj’s project supports Croatia’s ongoing transformation toward design-led, nature-driven assets capable of capturing diversified demand beyond coastal seasonality. The trend is illustrated by developments such as Hyatt Regency’s arrival in Zadar and Hilton’s expanding presence with a new resort on Lopud Island.
By combining controlled development, experiential depth and a clear identity anchored in place, the Janja Gora resort enhances Brionj’s portfolio and contributes to shaping the next phase of Croatia’s high-value hospitality landscape.
