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#opentravelalliance #ota #agentichoteldistribution #hotelrichcards #agent2agent #ainative #nlweb #mcp #tools #ai #directbookings | Brad Brewer

  • Brad Brewer
  • 11 December 2025
  • 2 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

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๐—ง๐—ฟ๐—ฎ๐˜ƒ๐—ฒ๐—น ๐—ง๐—ฒ๐—ฐ๐—ต | ๐—ฎ๐—ฝ๐—ถ๐—ฑ๐—ฎ๐˜†๐˜€ ๐—–๐—ผ๐—ป๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ: ๐—ง๐—ฟ๐—ฎ๐˜ƒ๐—ฒ๐—น ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ๐—ฒ๐—ฑ | 12/11/25 | Paris
๐ŸฅŠ ๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐—ฎ ๐—ฝ๐—ถ๐˜ƒ๐—ผ๐˜๐—ฎ๐—น ๐—ฑ๐—ฎ๐˜† ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐ŸฅŠ
At Agentic Hospitality, we see Travel Unlocked as more than a conference. ๐—œ๐˜ ๐—ถ๐˜€ ๐—ฎ ๐˜€๐—ถ๐—ด๐—ป๐—ฎ๐—น ๐—ผ๐—ณ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜๐—ฟ๐—ฎ๐˜ƒ๐—ฒ๐—น ๐—ถ๐—ป๐—ณ๐—ฟ๐—ฎ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ต๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ฎ ๐—ฟ๐—ฒ๐—บ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ฏ๐—ฒ๐—น๐—ผ๐—ป๐—ด๐˜€ ๐˜๐—ผ ๐˜๐—ต๐—ผ๐˜€๐—ฒ ๐˜„๐—ต๐—ผ ๐—ฐ๐—ฎ๐—ป ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ ๐˜€๐—ฒ๐—ฎ๐—บ๐—น๐—ฒ๐˜€๐˜€, ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ๐—ฑ, ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฃ๐—œ-๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€.

After a strong debut in New York, Travel Unlocked reaches Paris with a clear mandate: unify the ecosystem. Airlines, mobility providers, accommodations, OTAs, and connectivity partners all converge around one shared foundation. ๐—”๐—ฃ๐—œ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ผ๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ ๐—ผ๐—ณ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป ๐˜๐—ฟ๐—ฎ๐˜ƒ๐—ฒ๐—น, ๐—ฎ๐—ป๐—ฑ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐—ถ๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฎ๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฎ๐˜ ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ.

Throughout the day, leaders, developers, and product teams will dig into practical architectures, cross-industry case studies, and hands-on frameworks that remove friction, reduce integration cost, and strengthen the connective tissue of global travel. This aligns directly with our work at Agentic Hospitality, where API-first design and agent-driven orchestration are already transforming distribution, personalization, and direct booking performance for hotels and resorts.

With support from Booking.com and the OpenTravel Alliance, the agenda is set for meaningful collaboration and real technical progress. Today we welcome a room ready to rethink how travel moves, connects, and scales.
Here is to a productive day and a more connected travel ecosystem.

Brownโ€™s Hotel Announces Landmark Six Chefโ€™s Dinner at Charlieโ€™s
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Brownโ€™s Hotel Announces Landmark Six Chefโ€™s Dinner at Charlieโ€™s

Agentic Hospitality is the only one platform that brings together a Conversion Intelligence Engine, Action Engine, a Signal to Action Ratio, the MCP Intent Matrix, Agentic Hotel Distribution, and Hotel Rich Cards. This is a unified system built to capture intent, drive action, and deliver structured visibility across every surface that matters.

#OpenTravelAlliance #OTA #AgenticHotelDistribution #HotelRichCards
#Agent2Agent #AINative #NLWeb #MCP #Tools #AI #DirectBookings

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