Hong Kong – Pertlink today announced the launch of its new brand identity and a strategic evolution of its business, marking the next chapter in its 25-year track record of delivering award-winning, industry-defining technology and transformation projects for the global hospitality sector.
Building on its long-standing mission of “putting the IT into Hospitality,” Pertlink is now focused on helping owners, operators, and vendors navigate the rapidly expanding – and increasingly confusing – AI landscape. The firm’s approach is deliberately practical, positioning Artificial Intelligence as a force multiplier and decision-support tool to improve productivity, control costs, unlock insights from existing data, and enhance the guest experience – without increasing operational risk.
With AI announcements arriving daily, the industry is facing more noise than clarity. Hotels do not need more hype. They need structure, context, and guidance that reflects how hospitality actually operates. That is where Pertlink differentiates itself. We are now putting the AI into Hospitality. Terence Ronson, Founder of Pertlink
Central to this strategy is an expanding portfolio of AI Playbooks – a series of explainer videos, visual guides, and practical frameworks purpose-built for hospitality. These include dedicated playbooks for Housekeeping, Engineering, Culinary, Human Resources, and General Management, translating AI concepts into low-risk, role-specific use cases aligned with real operational challenges.
In parallel, Pertlink has introduced a Vendor AI Playbook to help solution providers better understand how hotels evaluate AI, articulate credible value propositions, and engage buyers more effectively and responsibly. These initiatives are complemented by ready-to-use AI prompt guides, enabling hotel teams to begin working productively with AI tools from day one.
Through its refreshed brand and sharpened focus, Pertlink reinforces its role as a trusted advisor guiding the hospitality industry through its next phase of digital transformation—with clarity, practicality, and measurable, sustainable outcomes.
Playbooks and various publications produced by Pertlink can be found here:
About Pertlink Limited
Pertlink Limited commenced operations on October 23rd 2000, and as IT Consultants exclusively caters to clients connected with the hospitality industry, helping them work through the maze of new technologies. Not only is Pertlink strategically placed to serve the industry from its headquarters in Hong Kong, it has been internationally recognized by numerous organizations as a global reach company helping the industry through its unique and unparalleled network of people who have vast expertise in the Hotel and IT industries. The team behind Pertlink, whose collective knowledge will be an asset to any company – will help maximize a Hotel’s guest experience making it a positive one through the way technology is developed, marketed and used in the Hotel industry.
Terence Ronson
Managing Director
