Montage International in partnership with leading real estate and development firm, Thor Urbana, and growing luxury community pioneer and club operator, Life Properties International (LIFE), announce the development of a new luxury resort, Montage Valle de Guadalupe, located within the iconic Bruma Wine Estate in Valle de Guadalupe, Mexico. Anticipated to open in 2028, the sprawling resort will be Montage International’s fifth property in Mexico, following its flagship Mexican resort, Montage Los Cabos, which opened in 2018. Montage and Pendry Punta Mita and Pendry Mexico City are currently in development.
“Montage International is pleased to partner with Thor Urbana and Life Properties to bring an incredible Montage experience to this exceptional destination,” said Alan J. Fuerstman, Founder, Chairman and CEO, Montage International. “Having previously worked with Thor Urbana on the development of Montage Los Cabos, we are thrilled to collaborate with them on another extraordinary resort. Valle de Guadalupe is one of the world’s most captivating wine regions, where rolling vineyards meet innovative culinary artistry, and we look forward to creating an immersive experience for our guests and residents to enjoy.”
Set in the heart of Baja California’s pastoral vineyard region, Montage Valle de Guadalupe will feature 62 guestrooms and a limited collection of Montage Residences, each with all of the amenities of a fully stocked home, effortlessly complementing the mountain-ringed location. The resort will feature a collection of culinary and wine experiences including a signature restaurant; lobby bar and lounge and a pool bar and lounge; a signature Spa Montage and fitness center; 3,800 sq. ft. of indoor meeting and event space; a 4,000 sq. ft. wedding lawn; Compass Sports center; retail offerings; a residential club; and a Montage signature Paintbox program for children.
Montage Valle de Guadalupe is located just an hour from the U.S.-Mexico border, neighboring Bruma Winery and
Fauna, ranked among Latin America’s 50 Best Restaurants. Valle de Guadalupe is a dream destination for food and wine connoisseurs, and home to multiple Michelin-Star restaurants, with over 150 wineries that together produce 90% of all Mexican wine. Guests and residential homeowners will have access to Mexico’s first true cult winery and residential destination, grounded in world-class regenerative production and farming models that fuse luxury, connection, craftsmanship, and couture winemaking with the art of fine living.
“Our team is looking forward to partnering with Montage International for our second project together in the Baja region,” said Jaime Fasja, Founder and Co-CEO of Thor Urbana and Life Properties International, whose high-impact luxury hospitality and mixed-use projects include many world-class brands. “Life Properties International was founded as a natural evolution of our work in luxury real estate development, expanding our vision into private residential club communities centered on wellness, culinary, culture, and hospitality. Valle de Guadalupe is a rare destination where land, wine, tradition, and innovation intersect, making it a natural setting for a project of this caliber and intention.”
Montage Residences will be available which will include a selection of Hillside Residences, Vineyard Villas and Private Wine Estates. Each home will exude the unique quality, craftsmanship and character of the Valle; rooted in culture, history and familial traditions. Towering ceilings, immersive floor-to-ceiling windows and seamless open-concept indoor and outdoor living spaces amplify the setting, bringing owners closer to ever-changing scenes of Bruma’s immersive magic.
Building on the existing restaurants, lodging and wineries currently in place within Bruma, future plans surrounding Montage Valle de Guadalupe include a curated wine club and vintner program; a collection of new resaurants; a vibrant community center with a chef’s garden and artisanal shops; the life-enriching Bruma Wellness Center anchored in cultural traditions, vitality and longevity; an on-site equestrian facility; and a curated, contemporary art collection with an Artist in Residency program and open studio.
The broader Bruma destination is developed by Life Properties International, Thor Urbana and GFA Grupo Inmobiliario.
Montage Valle de Guadalupe
Guadalupe, Mexico
