This ‘price-driven’ growth masks marked differences between segments: the upscale and luxury segments accelerated (+4.9% RevPAR) while the budget segment remained virtually stable (-0.4%) and the economy segment continued to decline (-1.7%). In Paris, the trend is much more pronounced (+6.3% RevPAR): occupancy is up (+1.1 pts) and ADRs continue to rise (+4.8%), with the high end of the market still very buoyant and double-digit growth in the luxury segment.
In contrast, the provinces are in decline (-1.3% RevPAR) due to a drop in occupancy (-1.6 pts) that is not offset by ADR increases (+1.4%).
The Île-de-France region outside Paris remains on a fragile trajectory (+1.3% over the month, but below its 2023 level), but is finally back in the black after many difficult months.
At the end of November, the national market remained slightly positive (+0.9% RevPAR), driven by Paris (+3.8%), while the Île-de-France region excluding Paris remained significantly down (-9.8%), reflecting a competitive environment and a more uneven recovery in the business markets.
Tendances France Novembre 2025 par Hospitality ON
In the regions, a polarised month: the Île-de-France–South axis drives growth
The regional picture remains mixed. Three drivers stand out: Île-de-France (+4.6% RevPAR), Provence-Alpes Côte d’Azur (+5.8%) and Occitanie (+5.7%), where growth is driven by a combination of higher prices and/or increased visitor numbers.
Conversely, several areas are falling significantly behind, particularly in the North-West sector. The Pays de la Loire region (-10.0%) is certainly suffering in comparison with the Vendée Globe sequence in 2024, but is also down on 2023, with Nantes falling further (-10.7%). Brittany (-7.3%) and Normandy (-6.3%) took a break in November after several strong months, which saw them rank among the winning regions in 2025, with RevPAR up 2.7% and 1.6% respectively over the first 11 months.
The trend in November was more…
