European hotel trends: November 2025 – RevPAR par Hospitality ON
The Mediterranean arc accelerates, but local dynamics diverge
Once again, the key impetus comes from the South: Spain (+5.3% in RevPAR) and Italy (+4.4%) clearly outperform. At city level, Spain remains highly polarised: Madrid (+8.6%) drives the month, and Bilbao (+15.3%) continues to reap the benefits of its strengthened air connectivity in 2025. By contrast, Barcelona declines again (-6.4%), increasingly pointing to a more structural slowdown rather than a one-off calendar effect.
In Italy, the contrast is even sharper: while Venice suffers (-13.8%) from the absence of the Art Biennale this year, Rome accelerates (+15.3%). November’s events calendar was particularly busy in the Italian capital, with —alongside the Jubilee— the Lipedema World Congress and SiGMA Europe, which relocated from Malta to Rome in 2025. This supported Rome’s performance… and mechanically created a drawback effect for Malta, down on the month (-4.5% RevPAR).
Portugal also declines (-6.3%): it appears to be feeling the impact of the significant expansion in its branded hotel supply over recent months, even though the year-to-date trend remains positive there (+1.6% RevPAR YTD as of Nov 2025).
United Kingdom and France: sluggish growth led by “prime” markets
The UK is once again in positive territory (+2.0% RevPAR), confirming its recovery after a difficult first half. London helped underpin this momentum (+7.0%), with several key moments at ExCeL (including WTM and the London Vet Show). That said, this does not change the broader picture of UK performance being driven by rate—and, as across Europe, by the upper segments.
France edges up (+1.7% RevPAR), but with a “two-speed” geography: Paris (+6.3%) and the Mediterranean—especially Marseille (+13.7%)—support growth, while the rest of the country, particularly the North-West area, struggled. Worth noting as well is the shift in Greater Paris…
