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Four Points Flex by Sheraton expands in Shoreditch, London

  • k.fytaki
  • 3 December 2024
  • 2 minute read
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This article was written by HospitalityOn. Click here to read the original article

@CP

@CP

Marriott Bonvoy’s Four Points Flex by Sheraton brand has expanded its presence in London with the opening of the Four Points Flex by Sheraton London Shoreditch East. Located in the Shoreditch area, this marks the brand’s second property in the city.

The hotel features 161 guest rooms, with a focus on comfort and convenience for both business and leisure visitors. The hotel aims to provide an easy and efficient stay for independent travelers with practical amenities and simple design.

The hotel also offers social spaces such as a lobby lounge, all-day dining options, and complimentary Wi-Fi throughout the property, ensuring that guests have access to the services they need during their stay.

The hotel’s location provides easy access to key areas of London, with Bethnal Green Underground Station just a short walk away. Guests can explore popular attractions such as Shoreditch High Street, Columbia Road Flower Market, and Brick Lane market, all within walking distance.

“We’re proud to introduce Four Points Flex by Sheraton to Shoreditch, a neighbourhood that perfectly embodies the brand’s spirit of adaptability and vibrancy. The hotel reflects the modern needs of today’s traveller, combining smart design with warm hospitality to create a seamless experience in the heart of London’s East End.” – Guido Lang at Tite Street Capital

Hotel loyalty programs driving occupancy growth: CBRE
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Hotel loyalty programs driving occupancy growth: CBRE

Cycas Hospitality, which manages the hotel, oversees a portfolio of 55 hotels across Europe, including the recently opened Moxy Paris Clamart and Four Points by Sheraton Edinburgh. This opening brings Cycas’ total number of Marriott-managed properties in the UK to seven, and 14 in Europe.

The opening of Four Points Flex by Sheraton London Shoreditch East adds to Marriott Bonvoy’s expanding portfolio of brands, providing value-oriented accommodations with a focus on simplicity and convenience. The Four Points Flex brand aims to offer practical and accessible lodging options for travelers.

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