Choice Hotels EMEA has announced the appointment of Marielle Vroemen as Director of Operations, effective December 1, 2024. This promotion marks an important milestone for the company as Marielle joins the executive team after having worked at Choice Hotels EMEA since 2023.
As Director of Operations, Marielle Vroemen will be responsible for leading the strategic development and execution of the value proposition for Choice Hotels EMEA’s franchisees. She will oversee the entire franchisee lifecycle, including onboarding, training, system integration, communication, franchisee support, and brand management.
She will particularly focus on optimizing workflows, implementing innovative technologies, and providing ongoing support to franchisees to ensure high and consistent service levels across the network. Her role will be crucial in enhancing operational efficiency and supporting Choice Hotels EMEA’s growth strategy.
”Since joining Choice hotels EMEA in 2023, Marielle has played a key role in driving commercial and operational success across EMEA, building strong relationships with our owners, management teams and partners to deliver exceptional results. She has shown the leadership, strategic mindset, and deep operational expertise to join our Leadership Team as Head of Operations and help drive forward our next phase of growth. I look forward to Marielle applying her extensive experience to further enhance our franchise operations and deliver even greater value to our franchisees and guests.” – David Beers, CEO of Choice Hotels EMEA
Currently, Choice Hotels EMEA operates nearly 400 hotels across 17 countries under four hotel brands: Ascend Hotel Collection, Clarion, Comfort, and Quality. The company continues to focus on strategic growth in the region to further expand its network.
