By analyzing emerging trends and cultural shifts through first-party data, the Tripadvisor Trendcast provides a valuable roadmap for industry leaders
Jan 27, 2025
Based on Tripadvisor’s global insights, the Trendcast draws on search, booking and behavioral data, as well as user-generated content from over one billion reviews and posts on the platform. From “Beauty Voyagers” seeking one-of-a-kind treatments around the world to travelers discovering “Nano Neighborhoods” block by block, these trends highlight the destinations, experiences and motivations that are reshaping the way we travel.
Key takeaways
- Beauty voyagers: Self-care has entered a new era as beauty-focused travelers embark on journeys to experience rare and exclusive treatments. From traditional local rituals to cutting-edge innovations, these travelers seek transformative experiences they can’t find at home;
- Time travel: The rise of remote and hybrid work has redefined travel, with “work-cations” becoming the norm. Travelers now want to make the most of their time by combining productivity with enriching experiences beyond the 9-to-5;
- Written in the stars: With trends like “WitchTok” and a growing fascination with the mystical and cosmic, spiritual travel is booming. From astrology retreats to cosmic rituals, travelers are exploring the ethereal and even crossing borders for these unique experiences;
- Investigative eating: Conversations about food sustainability are up 65% in reviews and forums. Travelers are increasingly seeking out ethically sourced dining experiences, prioritizing environmentally conscious and responsible culinary adventures.
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