HotelREZ, a hotel representation company, has teamed up with Greengage, sustainability solutions provider, to introduce ECOsmart certification – international certification to demonstrate venues’ commitment to sustainable practices and achievement of recognized standards – to its member properties.
The partnership enables hotels, accommodation and hospitality providers to prove their sustainability credentials and cater to the growing demand for sustainable accommodation, positioning HotelREZ at the forefront of the hospitality industry’s environmental revolution.
Under the new partnership, ECOsmart certification will now be available for all HotelREZ properties, providing them with a certification platform to showcase their commitment to sustainability and consultancy support for next level improvements.
“HotelREZ is a trusted name in the industry, and their technology simplifies the certification process for hoteliers,” said Andrew Perolls, CEO, Greengage Solutions. “Through this partnership, we can extend the ECOsmart framework to thousands of independent hotels across the UK and Europe, making sustainable hospitality more accessible than ever.”
Since its inception in 2020, the ECOsmart certification has helped properties demonstrate their environmental commitments, with a growing number already within the HotelREZ network. The certification is available in Bronze, Silver, Gold, or Platinum levels, awards are accompanied with transparent information on how the hotel qualifies including details such as carbon footprint per night and the availability of sustainable amenities like EV charging points.
“Bookings are increasingly driven by a demand for sustainable travel options,” commented Daniel Simmons, CCO, HotelREZ. “This collaboration not only empowers our properties to meet these expectations but also aligns with our mission to support the planet and agencies requirements with their preferred global accommodation partners. Greengage’s ECOsmart solution was the clear choice for helping hotels navigate and maximise opportunities in this sustainably focussed marketplace. This certification supports hotels to secure additional business by appealing to the sustainability needs of the consumer, agencies and corporate bookers – to meet the requirements of the corporate responsibility programmes leading to more inclusion and agency bookings and loyalty. Today – sustainability is a necessity, not a luxury.”
The ECOsmart certification will be integrated into HotelREZ’s REZtoMarket content platform and the Cvent negotiated corporate solicitation tool, which has streamed the application process. Hotels’ sustainability credentials will also be prominently displayed on the GDS platforms, REZMedia image tool and HotelREZ’s consumer site Best Loved Hotels.
The hotel’s sustainability details will be clearly visible to potential guests and booking agents identifying specific criteria behind the certification such as a commitment to no single-use plastic, reduced laundry cleaning or recycling of water usage. This supports the increasing demand from environmentally conscious travellers for transparency to show what steps hotels have put in place to be sustainable .
HotelREZ is taking its commitment to sustainability seriously by undergoing its own ECOsmart audit. This initiative demonstrates the company’s dedication to “walking the walk” and setting an example for its clients.
Together, HotelREZ and Greengage are setting a new standard for the sustainably conscious in the hospitality industry, empowering properties to attract discerning travellers and contribute to an environmentally sustainable future.
