Four Points Flex by Sheraton, a new hotel brand from Marriott Bonvoy’s global brand portfolio of 31 extraordinary brands, has opened its second property in London, with the launch of the new Four Points Flex by Sheraton London Shoreditch East.
This newly re-branded property brings the Four Points Flex ethos of adaptable, modern accommodation to the iconic Shoreditch area, known for its creative energy and vibrant culture. Four Points Flex offers value-conscious consumers a hotel experience in convenient locations, with principles of reliability, simplicity and value in both the design and guest experience. The brand appeals to practical travellers looking for effortless hotel experiences for both business and leisure trips. Consisting of 161 stylish guestrooms designed with the smart, independent traveller in mind, the hotel’s social spaces include a welcoming lobby lounge with all-day dining options and complimentary Wi-Fi throughout.
Situated in the heart of one of London’s most dynamic neighbourhoods and just a short walk from Bethnal Green Underground Station, the hotel enjoys excellent transport links as well as easy access to Shoreditch High Street, Columbia Road Flower Market, and the vibrant energy of world-famous Brick Lane market.
Guido Lang at Tite Street Capital said: “We’re proud to introduce Four Points Flex by Sheraton to Shoreditch, a neighbourhood that perfectly embodies the brand’s spirit of adaptability and vibrancy. The hotel reflects the modern needs of today’s traveller, combining smart design with warm hospitality to create a seamless experience in the heart of London’s East End.”
The hotel will be managed by Cycas Hospitality and joins the hotel management company’s portfolio of 55 hotels across Europe, including the recently opened Moxy Paris Clamart. The Four Points Flex by Sheraton London Shoreditch East hotel opening marks Cycas’ 7th Marriott property in the UK and 14th across Europe, with the leading hospitality company also managing the Four Points by Sheraton Edinburgh in the Scottish capital.