The 2025 winter season is off to a promising start for mountain resorts, with strong enthusiasm for the February holidays. Alpine destinations continue to dominate, but some regions are gaining momentum. Do hotel booking rates reflect this trend? In this analysis, we examine the evolution of reservations from December 18, 2024, to February 3, 2025, comparing them with figures from the previous year to identify key trends.
A Strong Winter Season for the February Holidays As the winter holidays begin, mountain resorts report an overall occupancy rate of 77% across the four-week period, reflecting sustained interest despite economic uncertainty. According to the National Observatory of Mountain Resorts (ANMSM, 2025)…
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