Combined with the STAAH channel manager, booking engine and online review management capabilities, the Thai property sees an uplift in bookings.
An oasis of ease and tranquility
Part of the Nova Hotels Group, Nova Express Pattaya is located in the heart of Pattaya City, easily accessible to both the downtown and the popular Pattaya beach. Previously known as De Mandarin Nova Express, the property was rebranded in April 2024.
Nova Express’ 153 well-appointed units combined with its enviable location make it ideal for both business and leisure customers. Its rooftop pool with views, in-house dining and high-quality amenities all add to the mix to make it a popular option for a diverse range of audiences.
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Drawn by STAAH’s customer support and system capabilities
At the time of rebranding, the Nova Express team knew it required the right technology partner to unlock its goals. A demo with STAAH was all the team needed to be reassured that its technology was the right fit for their property’s goals of improving online visibility through improved online connectivity and making informed decisions to drive up revenue.
Apart from the system capabilities, what impressed the Nova Express team was the responsiveness and knowledge of the STAAH sales team through the initial assessment phase.
In fact, the STAAH products Nova Express adopted, including the channel manager, online booking engine, online review management capability and Get Google that listed the property on Google at no cost, came recommended by the STAAH team to help the property achieve its immediate goals of improving its poor online visibility and the pricing strategy.
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Smooth onboarding
STAAH’s user-friendly interface and a very friendly customer services team made the transition to the platform seamless. Keen to get an in-depth understanding of STAAH capabilities from get-go, the Nova Express team self-mapped connected online channels to STAAH.
Whilst the customer services team was always available to support, this hands-on onboarding process reaped the team great benefits through an improved understanding of STAAH.
Knowing online visibility was a key gap for them, Nova Express combined the reach of the STAAH channel manager (connecting 500+ online channels) and conversion prowess of the STAAH booking engine. Being a STAAH booking engine partner opened up the Google listing feature where availability and rates are directly passed into Google search platform. This has been a game changer for Nova Express.
Understanding the importance of guest reviews to drive conversions, Nova Express also invested in ReviewMinder to help aggregate and manage online guest reviews from multiple platforms.
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Insights-driven decisioning and impactful results
A key highlight of STAAH for Nova Express has been its advanced reporting features – and you don’t need to be a data engineer to create easy visual reports that provide insights to inform key revenue management decisions. Visualisation also allows for easier trend and comparative analysis.
The team at Nova Express is delighted with their choice of distribution technology in STAAH. Equally it is the supportive team at STAAH who have enabled this technology to be used to the property’s best advantage. The results are reflected in increased share of online voice, improved bookings and revenue.
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