Criterion Hospitality partners with Mews…

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Mews, a leading hospitality cloud platform, has expanded its partnership with Criterion Hospitality through a multi-year agreement.

This collaboration will enable Criterion to automate operations, optimise revenue management, and enhance the guest experience with Mews’ integrated Property Management System and Revenue Management System.

Criterion Hospitality, the operational arm of Criterion Capital, manages a diverse portfolio of upscale and mid-range lifestyle hotels, including its brand Zedwell in London.

Currently, eight Criterion Hospitality hotels, including Victory House Leicester Square, Assembly Covent Garden, and the Zedwell portfolio, run on Mews, with further expansion planned over the next 18 months.

At Zedwell Piccadilly Circus, the brand’s largest hotel, 15 self-service terminals ensure fast, seamless payments. More than half of guests check in through these kiosks, and over a third opt for online check-in before arrival.

Matt Welle, CEO of Mews, said: “It’s a pleasure to collaborate with forward-thinking brands like Criterion Hospitality. We’ve worked with their team since 2021, and their commitment to innovation, efficiency, and prioritising the guest experience positions them as a leader in frictionless hospitality.”

Halima Aziz, head of hotels of Criterion Hospitality, added: “We’re delighted to strengthen our partnership with the Mews team. Their pioneering technology has enabled us to enhance automation throughout our guest journey, allowing our teams to focus on what really matters – delivering excellent customer service.”