The company’s new white paper, Making Waves: Rethinking Spa and Wellness Design for a Modern Era, outlines the future of wellness in the hospitality industry
Feb 19, 2025
The report, based on expert insights and consumer research, highlights key trends reshaping spa and wellness spaces. With wellness increasingly influencing travelers’ choices, Accor is focusing on innovative, community-driven designs that integrate holistic well-being with luxury and lifestyle hospitality.
Key takeaways
- Wellness as a priority: Accor’s survey of 7,500 consumers across six countries found that 79% prioritize wellness in their travel decisions. Industry studies, such as Skift’s 2023 Luxury Traveler Survey, confirm this trend, with 80% of travelers considering well-being a key factor;
- Shift toward membership-based wellness clubs: Hotel spas and fitness clubs are evolving to serve local communities, not just travelers. Accor is designing wellness spaces that compete with top-tier local gyms and social clubs;
- Thermal wellness and socializing: The rise of hot and cold plunge circuits, group bathing, and water therapy clubs reflects a shift toward holistic, social wellness experiences. The upcoming BASIN Glacial Waters facility at Fairmont Chateau Lake Louise exemplifies this trend;
- Redefining the traditional hotel spa: Reimagining multi-purpose hotel pools to better serve wellness-focused guests; Partnering with high-quality local businesses to offer specialized spa services. Developing exclusive adult-only spa experiences while tailoring separate wellness offerings for children.
Get the full report at Accor
