B2B travel technology marketplace, HBX Group, and Minor Hotels have announced the global expansion of its strategic partnership to make HBX Group as its preferred B2B distribution partner.
The hotel chain’s preferred distribution partnership builds on the success of the duos existing collaboration in Europe and the Americas.
Under the agreement, Minor Hotels will add 181 properties from Asia, Australasia, Africa and the Middle East to its distribution partnership.
Minor Hotels revealed its intent to add nearly 300 properties to its portfolio over the next three years, which will also join the preferred distribution partnership.
Carlos Muñoz, chief commercial officer at HBX Group, said: “By consolidating distribution efforts and reducing operational complexity, we are enabling Minor to streamline its strategy and focus on reaching high-value markets where we can add real value.
“HBX Group becomes an extension of Minor’s commercial arm, bringing their brands to markets and customers that would otherwise be out of reach. Together, we are setting a new benchmark for what a true partnership between a hospitality group and a distribution tech platform should look like.”
Ian Di Tullio, chief commercial officer of Minor Hotels, added: “Our partnership with HBX Group has been instrumental in maintaining our agility and efficiency, allowing us to leverage best practices and insights from their network.
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“This collaboration in Europe and the Americas has been invaluable in accelerating our growth and expanding our distribution.”
Fernando Vives, chief commercial officer of Minor Hotels Europe & Americas, said: “Our collaboration with HBX Group has accelerated our growth in Europe and the Americas and provided us with the insights to refine our approach in the markets. As we expand our partnership globally, we are excited to build on this momentum and deliver greater value to our guests.”
This announcement also underscores Minor Hotels’ longstanding support for MarketHub, HBX Group’s flagship event series for the travel industry. A dedicated partner, the hotel group hosted MarketHub Europe 2023 at the nhow Amsterdam RAI and will welcome the European edition of the event at the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.
MarketHub brings together leaders from across the travel and hospitality industry to explore trends such as AI-driven personalisation, sustainable travel, and the future of B2B partnerships. The event serves as a global platform for fostering meaningful connections and inspiring strategies that drive recovery and innovation in the travel industry.
