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Jomast secures new tenant for Elder Way

  • Sophie Weir
  • 26 February 2025
  • 2 minute read
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This article was written by Luxury Hospitality Mag. Click here to read the original article

Regeneration specialist Jomast has secured a third tenant for the street level units within Chesterfield town centre’s iconic Elder Way development.

Feather & Fern, a new luxury hair salon, is set to open in Unit 1 of Elder Way in May later this year.

Jomast has agreed a 10-year lease on the prominent 1,636 sq. ft unit with business owners and hairdressers Kerry Featherstone and Sara Fern. The recent lease marks another exciting tenant for the former  Co-op department store in Chesterfield town centre which has been transformed into a Premier Inn hotel and eight street level units by Jomast.

Feather & Fern will be located in what was the electrical department of the former department store which is located in a 1930s Mock Tudor building. Work is now underway to transform the unit.

The original unit 1 has been split to accommodate Feather & Fern’s business needs. The split has created a smaller 1,109 sq.ft unit which Jomast is confident will appeal to independent and start-up businesses in the area.

Feather & Fern will now join Bottle & Thyme and Hotpod Yoga who both moved to units in the Elder Way development last year.

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The move to Elder Way by Feather & Fern means that all three corner units at the development on Knifesmithgate and Elder Way – are now fully occupied. Just one unit remains available on Knifesmithgate.

The new hair salon will create nine jobs, including six stylist roles, two apprenticeships, and a beauty therapist role.

Looking forward to opening their first business, Sara said: ” We are delighted that we are able to bring our vision to life at Elder Way. Jomast has allowed us to be flexible with the interior and that was important to us. We want to put our own stamp on the space and create an environment unlike other hair salon in town.”

Kerry added: “We are really excited by the Elder Way development. It is the new place to be in Chesterfield. The unit and space wowed us and we wanted it immediately.”

Mark Hill, Jomast’s Commercial Property Director added: “Feather & Fern will be a great addition to Elder Way and Chesterfield town centre. It’s a prominent unit with lots of parking nearby as well as neighbouring businesses like Bottle & Thyme which will assist them in getting their business established quickly.”

Just five units now remain available at Elder Way with WSB Property reporting strong interest from a number of operators.

For enquiries or further information about the available units, visit www.elderway.co.uk

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