India’s largest airline, IndiGo, has revealed that it’s set to implement Amadeus Segment Revenue Management Flex.
The web-based application, SRM Flex will receive information from IndiGo’s Navitaire New Skies® PSS through Revenue Management Integration Service (RMIS).
This will enable near real-time data exchange capabilities allowing the carrier to immediately respond to market dynamics such as new bookings or equipment changes.
With this cloud-based RMS price setting capabilities within the system can be adjusted to be rule-based, science-based, or a mix of both depending on the carrier’s strategy.
Repetitive routines can also be automated in order to optimise operational efficiency and increase revenue opportunities.
Abhijit Dasgupta, SVP – planning and revenue management of IndiGo, said: “IndiGo is making great progress on its journey ‘Towards New Heights and across New Frontiers’ to adapt and excel in the evolving aviation industry.
“Most importantly, it [Amadeus’ Revenue Mnaagement technology] enables IndiGo to merge its own growing data science & machine learning capabilities with the solution, leveraging the strengths of both IndiGo and Amadeus to develop an ecosystem that can cater to IndiGo’s expansion plans and future growth.”
Javier Laforgue, EVP, travel unit and managing director, Asia Pacific of Amadeus, said: “Together, we will help maximise the carrier’s revenue opportunities and create new efficiencies so IndiGo can focus on providing great service to its passengers.
“We are confident that this technology will firmly place IndiGo on solid footing for the long term as it looks to grow in India and beyond.”
David P. Evans, head of Navitaire at Amadeus, added: “We are thrilled that IndiGo has adopted Amadeus’ Revenue Management technology to drive new opportunities and growth.
“We look forward to supporting IndiGo in their growth and expansion efforts.”
