Malmö, Sweden / March 2025 – Bookboost, the industry-leading hospitality CRM platform, has successfully secured €3.6M EUR in its latest funding round led by Vendep Capital.
Vendep’s investment accelerates Bookboost’s vision to redefine hospitality engagement. Unlike traditional CRMs, Bookboost’s advanced Customer Data Platform (CDP) and Multi-Channel CRM don’t just store and manage guest data, they activate & monetize it. By leveraging AI-driven automation and hyper-personalized communication at scale across Email, SMS, WhatsApp, and OTAs, Bookboost empowers hotel groups and brands to increase direct revenue and guest loyalty.
As the hospitality industry shifts towards data-driven engagement, Bookboost’s CDP and Multi-Channel CRM empower hotels to centralise guest data, personalise communication, and drive customer lifetime value (CLTV). With this funding, Bookboost will continue to advance its platform, ensuring that hotels can seamlessly connect and engage with guests across Email, SMS, Whatsapp and OTA messaging – all from a unified ecosystem.
“This investment is a game-changer. Hotels that own their guest relationships outperform the rest—this funding allows us to double down on our mission to help hotels unlock the full potential of their guest data, creating personalised and meaningful guest journeys at scale.” said Willem Rabsztyn, CEO of Bookboost. “With a stronger CDP and CRM, we’re giving hotels the tools to own their data, personalise every interaction, and drive more direct revenue than ever before”.
We’ve been engaging with Bookboost for a long time, witnessing its impressive growth, ability to attract top talent, and expand its product and go-to-market strategy. Over time, we knew we wanted to be part of this journey,” said Sami Ahvenniemi, General Partner at Vendep Capital. “Bookboost empowers hotels with a 360-degree view of their guests, enhancing communication and streamlining the entire guest experience. We’re excited to support the team as they drive further growth, international expansion, and innovation.”
With a rising demand for guest-centric and automated communication solutions, Bookboost will accelerate its product development, strengthen AI-driven automation, and support more hotel brands in delivering highly tailored guest experiences. The company will also expand its team, strengthening its expertise to serve hoteliers better worldwide.
This investment solidifies Bookboost’s position as the go-to CRM and guest communication platform for hospitality brands looking to scale their digital strategies and enhance customer engagement.
About Bookboost
Bookboost is the leading hospitality CRM platform that consolidates and optimises guest data from all sources to communicate with customers effortlessly throughout the guest journey. Bookboost offers a modern CRM, best-in-class Unified Inbox, and advanced Customer Data Platform (CDP) to streamline operations, personalise guest experiences, and boost hotel revenue.
