In February 2025, European hotel performance reflects a changing landscape, driven by contrasting geographical dynamics and a gradual rebalancing of fundamentals. While stability prevails across the continent as a whole, particularly in terms of occupancy rates (OR) and average daily rates (ADR), some regions are doing particularly well, driven by cyclical or structural factors.
There’s no wrong note when it comes to the performance of European hotels by segment. Nor are there any flights of fancy, with OR stagnating at between -0.1 and 1.9 points, depending on the range. Boosted by international customers, the mid-market and upscale segments posted RevPAR growth of 2.7%…
