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Germany: The International Hospitality Investment Forum (IHIF) EMEA 2025, held at the InterContinental Berlin, focussed on how the shifting global landscape is shaping investor and operational strategies.
The event took place against the backdrop of President Trump’s ‘Liberation Day’ with several of the keynote speakers on day one sharing their views on macroeconomic and geopolitical trends.
Alexander Börsch, chief economist at Deloitte, highlighted how geopolitical dis-alignment is driving de-globalisation and the emergence of new clusters and alliances. “The most popular narrative is that de-globalisation has taken hold. A second view is that re-globalisation should be expected in the future. The third view, that of the IMF, is that we are in an era of fragmentation,” he said.
British journalist and political presenter Jon Sopel cautioned that the resurgence of “strong-man politics” is generating considerable uncertainty. While acknowledging the challenges in navigating this environment, he suggested a key indicator for predicting future actions: “Donald Trump cares massively about what is happening to the markets and consumer confidence in the US.”
Europe is emerging a safe bet for investors and tourism. Southern and Eastern Europe such as Greece, Crete and the Balkans are gaining investor attention. Dino Karic, CEO of flexible living operator FLOK, highlighted Croatia as a key target market for growth.
Throughout IHIF, more than 190 leaders shared their views on global trends. Represented companies included Accor, Marriott International, Radisson Hotel Group/Louvre Hotels Group, Hyatt Hotels, IHG Hotels & Resorts, Covivio Hotels, Minor Hotels, Blackstone, L+R Hotels, Fattal Group, CDL, Limestone Capital, Pandox and more.
The Young Leader Award was presented by IHIF EMEA and The International Society of Hospitality Consultants (ISHC) to Nicola Bandera, senior analyst – hospitality real estate development – THE LINE NEOM.
SHC’s CEO Andrea Belfanti said: “Nicola embodies the vision, determination, and excellence that define a Young Leader Award recipient. His journey from the kitchen to hotel development showcases resilience, innovation, and leadership. Nicola’s ability to tackle challenges and mentor future talent set him apart, and we are proud to recognise his impact on the hospitality industry.”
Additionally, the HAMA Europe Asset Management Achievement Award was presented to Pygmalion Capital for the firm’s 323-key, two-property Project Arno portfolio in Florence, Italy.
Alexi Khajavi, group president hospitality and wellness, Questex, said: “For the past 27 years, IHIF EMEA has always been full of excitement and enthusiasm as the best and brightest in hospitality investment gather to meet, network and learn. This year, we are delighted that IHIF EMEA continues to serve as a platform to empower global decision-makers, investors, hotel brands, operators and innovators to shape the future of hospitality.”
