10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Hotels.com reinvents itself with bold rebrand

  • Automatic
  • 22 April 2025
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Today. Click here to read the original article

Aiming to boost visibility and reconnect with travelers in the UK, the OTA launches a multi-channel campaign to chart a fresh course

Apr 22, 2025

Hotels.com is undergoing a significant brand relaunch, introducing a new campaign and mascot to rejuvenate its presence in the travel market. The campaign will be rolled out across various channels in the UK, including television, out-of-home advertising, digital platforms, audio, and social media throughout the summer. The OTA emphasizes that the relaunch presents an opportunity to bring a fresh perspective to Hotels.com and to determine its future direction.

Key takeaways

  • Strategic relaunch: Hotels.com is revitalizing its brand with a new campaign and mascot to boost visibility and recover from pandemic-related booking declines.
  • Multi-Channel campaign: The UK-focused campaign will span TV, out-of-home, digital, audio, and social media platforms over the summer.
  • Organizational support: Parent company Expedia Group has established a new brand team to support this relaunch, aiming to provide a fresh perspective and direction for Hotels.com.
  • Goal of increased awareness: The primary objective is to enhance unaided brand awareness, ensuring Hotels.com remains top-of-mind for travelers.

Get the full story at Marketing Week (subscription required)

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Impossible à classer

Duetto and The Hotels Network Partner to Boost Direct Hotel Bookings and Optimize Marketing Spend

  • Automatic
  • 9 July 2025
View Post
  • Impossible à classer

Unlocking Revenue Potential: The Need for Strategic Investment

  • IDeaS
  • 8 July 2025
View Post
  • Impossible à classer

It’s Not Just About The Room: Curating Experience-First Itineraries for Affluent Guests

  • Rob DelliBovi
  • 7 July 2025
View Post
  • Impossible à classer

(12) Post | LinkedIn

  • Automatic
  • 7 July 2025
View Post
  • Impossible à classer

From Mayfair to Marrakech: Battuta by Yannick Alléno Pops Up This Summer

  • Jade
  • 7 July 2025
View Post
  • Impossible à classer

DropWorks is Back Where it all Began with Summer Menu Listing

  • Jade
  • 7 July 2025
View Post
  • Impossible à classer

LooksMapping

  • Automatic
  • 7 July 2025
View Post
  • Impossible à classer

If more of your store sales start on TikTok lately, you might wanna read this. | Mert Damlapinar

  • Mert Damlapinar
  • 6 July 2025
Sponsored Posts
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • Is Your Hotel Ready for an AI Agent? Signs It’s Time to Automate
    • 9 July 2025
  • Duetto and The Hotels Network Partner to Boost Direct Hotel Bookings and Optimize Marketing Spend
    • 9 July 2025
  • This Week’s Comings & Goings
    • 9 July 2025
  • Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend
    • 9 July 2025
  • Mews Digital Key partners with Salto smart access, unlocking next-level guest experiences
    • 9 July 2025
Sponsors
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.