ADR growth offsets declining occupancy as top markets like San Francisco and New York lead performance variation across regions
May 22, 2025
Despite seasonal headwinds tied to the Easter calendar shift, the U.S. hotel industry posted a mixed performance in April 2025. While average daily rates (ADR) edged higher, occupancy dropped slightly, leading to a marginal decline in revenue per available room (RevPAR). Top markets such as San Francisco defied the overall trend with robust gains, while others like Detroit lagged behind. These figures offer a snapshot of an industry navigating through uneven recovery patterns and shifting travel behavior.
Key takeaways
- Overall performance was mixed:
- Occupancy fell by 1.9% year over year to 63.9%.
- ADR increased by 1.8% to $161.28.
- RevPAR declined marginally by 0.1% to $103.11.
- San Francisco/San Mateo led the growth:
- Occupancy surged by 14% to 69.6%.
- ADR jumped 20.5% to $227.44.
- RevPAR soared 37.4% to $158.36.
- New York posted the highest occupancy:
- Slight increase of 0.5% brought occupancy to 84.8%.
- Top 25 Markets fared better overall:
- Aggregate occupancy decline was -1.3%, outperforming all other markets (-2.3%).
- Weaker performance noted in Detroit and Minneapolis:
- Detroit: Occupancy dropped to 57.4% (-2.3%).
- Minneapolis: Occupancy rose to 60.9% (+2.7%).
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