The Chocolate on the Pillow Group (COTP) has opened the Four Points Flex by Sheraton Koblenz, marking the second hotel of the brand in Germany. This launch is part of a rebranding strategy that will see six hotels transition to the Four Points Flex by Sheraton identity by early 2026.
Comprehensive renovation and repositioning
Formerly the GHOTEL hotel & living Koblenz, the property underwent extensive redesign and modernization. This transformation extends beyond a simple name change, encompassing guest rooms, public areas, and digital infrastructure upgrades.
The new interior concept integrates the brand’s DNA with the local identity, combining functionality, contemporary design, and user-friendly comfort.
“With our Four Points Flex by Sheraton, we can open the first Marriott International hotel in Koblenz. The product fits perfectly with the micro-location, the property, and our operational model in terms of systems and processes.” – Erik Florvaag, CEO of The Chocolate on the Pillow Group
Digitalization to enhance operations and guest experience
A key focus of the redevelopment was digital integration. New front- and back-office systems aim to streamline operations, ease team workload, and enhance guest experience through smart, intuitive services.
This supports an efficient hotel operation grounded in effective management and guest service.
Ongoing brand expansion
Koblenz is the second of six planned hotels undergoing this rebranding initiative, with Bochum already relaunched under the Four Points Flex brand.
Further locations are expected to open under this concept by early 2026. The brand aims to establish a flexible, midscale product that balances strong economic performance with distinct design and service standards.
