Enterprise-level hotel loyalty programs have reached a new level of sophistication following the integration of Cendyn’s industry-leading CRM with Loyalty Juggernaut’s (LJI’s) GRAVTY.
The partnership is said to ‘empower hoteliers to develop and implement a robust, rewards-focused enterprise loyalty program while transforming guest communication and engagement throughout the brand’s customer journey’.
Against a backdrop of global inflation, rising operational costs, and growing competition for share of wallet, the pair say that the ‘unified platform enables hotels to maximise efficiency whilst being able to deepen relationships with guests’.
By reducing the reliance on costly, one-size-fits-all loyalty platforms, this partnership is expected to empower global hotel brands across their entire digital and physical footprint to gather and utilise loyalty and communication preference data that feeds into a unified guest profile.
The complete integration of guest preference data into the CRM from GRAVTY enables advanced segmentation to deliver loyalty benefits through marketing and messaging connectivity across multiple communication channels.
This collaboration precisely targets guest activity, facilitating membership growth and deeper brand affinity, setting a new benchmark for how hotels foster guest loyalty, enhance experiences, and generate sustainable growth.
Together, Cendyn and loyalty Juggernaut offer hotels the ability to harness two complementary platforms that can adapt as loyalty programs evolve.
“Our partnership is a real game-changer for hospitality loyalty programs,” said Chris Egan, Chief Product Officer, Cendyn.
“There’s no longer a need for guests to ‘point-watch’ – wherever travellers are in the journey, the system automatically engages, and rewards guests based on the unified customer profile.”
“This powerful partnership is the fusion of two best-in-class solutions,” added Shyam Shah, CEO, Loyalty Juggernaut. “Hotels can move away from standardised loyalty benefits to reward guests based on how they interact with the brand to easily turn first-time bookers into brand believers.”
