Corporate travel agency, Platinum, has formed a new partnership with a global leader in AI solutions purpose-built for the travel industry, AI Travel.
The collaboration is a significant step in Platinum’s long-term strategy to scale up smartly – harnessing automation without expanding operational complexity.
According to the team, ‘Platinum is on a bold growth path, targeting revenue increase of 10 times by 2030’. But COO Ryan Potts admits scale alone is not the objective.
“We’re building the TMC of 2030 today,” he said. “Our vision is to grow sustainably, invest in talent and technology, and redefine what value looks like for corporate clients. Acai is the right partner because they don’t just automate tasks – they augment human service with intelligence.”
Platinum’s strategy is laser-focused on the Australian SME and mid-market, an AU$8 billion segment that is underserved by global incumbents and boutique firms lacking reinvestment in innovation.
“Our agents were instantly impressed by Acai’s ability to interpret our private fares and fare rules with incredible precision,” noted Managing Director Sarah Szubanski.
“That’s a game changer. It frees up our people to focus on relationships and problem solving, not decoding PNRs or hunting for penalty conditions.”
Acai Travel’s AI Agents are already reducing repetitive workload for agents by up to 70% and accelerating response times by 50%.
Platinum says the integration goes beyond efficiency – it’s about shaping a more personalised, scalable support experience.
“We’re particularly excited about Acai’s Supervisor AI,” added Potts. “We don’t want to route inquiries only based on urgency and intent, but also by matching each case with the best-suited agent – whether that’s a seasoned consultant or an AI. That’s the kind of precision that creates real client value.”
This capability is crucial to Platinum’s strategy for balancing white-glove personalisation with cost-effective service in the sector. As margins tighten and customer expectations rise, Platinum sees AI not as a threat, but as the infrastructure for their next phase of innovation – including potential future offerings in employee benefits, client engagement, and strategic insights.
“We’re not standing still,” said Szubanski. “As the role of the TMC evolves, we’re preparing to offer more than bookings – we want to offer guidance, personalisation and new forms of value. Acai allows us to innovate for tomorrow, while continuing to deliver the service our clients rely on today.”
Platinum’s move signals a new phase of AI readiness among forward-thinking TMCs in Australia. This partnership showcases how mid-sized, agile agencies can outmanoeuvre larger players by embracing intelligent, purpose-built automation without losing the human touch.
“Platinum is building the future of corporate travel from the inside out,” said Ron Glickman, Head of Sales at Acai Travel. “They’re tech-forward, customer-centric, and ruthlessly focused on sustainable growth. We’re proud to be their partner on this journey.”
