From AI-powered search to agentic booking, Google’s latest innovations are set to transform how travelers discover, plan, and book – forcing the industry to adapt fast
May 26, 2025
At Google I/O 2025, the tech giant unveiled a sweeping reimagination of search, personalization, and digital interaction – placing artificial intelligence (AI) at the center. With over 400 million monthly users of the Gemini app and surging developer adoption, Google made clear that AI now answers questions people used to type into search. For the travel industry, this marks a turning point as discovery, planning, and booking move from websites and search results to dynamic, conversational experiences. The rollout of AI Mode, Deep Search, and agentic booking capabilities will drastically reshape how travel products are found, evaluated, and booked – placing new demands on suppliers to create structured, AI-ready content.
Key takeaways
Search as we know it is ending
- AI Mode replaces traditional search with synthesized responses in a conversational window.
- “Top ten blue links” are disappearing – visibility will now depend on how well your content feeds AI models.
Deep personalization and contextual search
- Google’s Deep Search connects Gemini with Gmail, Docs, and more for highly personalized results.
- Travel search will adapt in real-time to individual preferences and behaviors.
Agentic AI will book on behalf of users
- Google’s Project Mariner enables AI to take actions online – like booking a hotel or tracking flight prices.
- Combined with Gemini, Chrome, and Search, this will transform browsing into seamless transactions.
From travel inspiration to instant booking
- AI Mode can plan full itineraries, remember context, and keep users within the AI interface – even for booking.
- Google Travel and Things to Do will integrate directly into results, reducing need to visit third-party sites.
A Threat – and an opportunity – for creators and blogs
- As Gemini answers user questions directly, traditional blog referrals may shrink.
- However, suppliers who create structured, authoritative content can win visibility within AI results.
New tools for the travel experience
- Real-time speech translation in Google Meet helps hosts and guests communicate.
- AI-enabled glasses, Gemini Live, and immersive platforms like Google Beam could disrupt guided tours and concierge services.
Creative and content enhancements
- New AI models (Veo 3 for video, Imagen 4 for images) will help travel brands create promotional content more easily and convincingly.
Urgent call to action
- Google’s emphasis on AI (mentioned 92 times in the keynote) signals a new age.
- Travel companies must urgently adapt – investing in AI-ready content, embracing direct integrations, and rethinking visibility strategies.
Get the full story at PhocusWire
