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Scaling with Smarter Tech: Rock N’ Roll Sushi Goes Live with Thanx

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  • 4 June 2025
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This article was written by Hospitality Technology. Click here to read the original article

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Rock N’ Roll Sushi opened its 74th location in Port St. Lucie, Florida, in April. Owned by brothers Nick and Vinny Gannascoli, this marks their second Rock N’ Roll Sushi location and marks the company’s 15th Florida location.. 

The concept was born in 2010 in Mobile, Alabama, created by husband-and-wife duo Lance and Gerri Mach Hallmark. Drawing on more than a decade of experience in the food and bar industry—including stints at the Hard Rock Casino in Biloxi—they set out to reimagine sushi for American audiences, blending bold flavors with a high-energy, rock-inspired atmosphere.

The menu reads like a setlist, with categories such as Opening Acts, Classics, Green Room, Headliners (with Raw Tracks), Back Stage Hibachi, Kids Rock, and After Party. Fan favorites include Crispy Wontons and creatively named rolls like VIP, Head Banger, and Punk Rock. Diners can also choose from sashimi, hibachi, and ramen.

“Our bread and butter are people who want a different sushi experience,” said VP of IT David LaRocque.

The décor also leans into the rock and roll theme. Neon signs illuminate black walls and the guitars on display.  A massive video wall plays music videos from rock’s greatest eras.

The full-service concept averages about 2,000 square feet in size.  All locations are franchises.  

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