Connectivity refers to the ability of technology systems to exchange data automatically in real time. In the hotel industry, it enables the synchronisation of information between internal systems (such as PMS, CRS, RMS, CRM) and external channels (OTAs, GDSs, metasearch platforms, payment solutions, etc.).
Its role is to ensure a seamless, uninterrupted flow of data—rates, availability, bookings, content, guest profiles—all need to be aligned, up-to-date, and accessible at the right time, on the right channel.
When well-implemented, connectivity becomes invisible: it enables a smooth, consistent, and reliable experience for both hoteliers and their guests. But when fragile or poorly managed, it leads to errors, inconsistencies, wasted time—and directly impacts profitability.
