Designed with hoteliers’ commercial challenges in mind, D-EDGE CRM goes beyond operational optimisation. It provides a tangible lever for driving direct revenue and nurturing long-term guest loyalty.
The solution automates guest communications and enhances them with AI-driven personalisation — enabling more relevant interactions, time savings for teams, and increased conversion of upsell opportunities.
By consolidating guest data into a single, intuitive interface, the CRM offers deeper insight into guest behaviour, empowering hotels to deliver highly targeted, high-performing campaigns.
Its integrated loyalty module also allows independent hotels and groups to create bespoke loyalty programmes with ease. Fully synchronised with the D-EDGE Booking Engine, it helps convert guests into repeat bookers and promotes direct bookings — closing the loop between experience and performance.
