A hotel’s commercial strategy operates like a soccer team. How, you may ask? The sales team could be compared to the offense; the marketing team, to the midfield; and the revenue management team, to the defense. While sales focuses on building relationships and revenue management on providing actionable data, marketing is there to make the team tick and be in front of the right guest at the right time.
In both cases, it takes a collaborative effort to achieve success. Just like the midfielder, the marketing team can help build the sales ‘attack’ when its chasing a potential client and influence the pre-booking journey.
However, being ahead of the curve isn’t as simple as it sounds. Implementing a solid technique and learning how to measure marketing success in the industry is key to driving bookings and increasing revenue.
In the latest episode of HOTELS Magazine Video Series, editor-in-chief David Eisen speaks with Stephanie Smith, CEO and founder of Cogwheel Marketing, on how to make the most out of digital marketing and scoring the goals.
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