A new menu innovation and a diversified delivery strategy helped boost Domino’s Pizza bottom line for Q2 2025, driving carryout comps by 5.8%.
Menu Innovation
Late in Q1, Domino’s introduced “one of the biggest new menu items” in its history: Parmesan-Stuffed Crust Pizza.
“On every level, it’s delivering incremental new customers to Domino’s, and a high mix that has been in line with our projections. Most importantly, our teams are executing this product very well. This is proof that the training investments we made ahead of this launch paid off,” CEO Russell Weiner In an earnings call with analysts. Customer feedback has been overwhelmingly positive as well.
In addition to its new menu innovation, the global pizza brand has been touting its value offerings, a message that’s resonating with today’s cash-strapped consumers.
Earlier this month the QSR kicked off its “best deal ever promotion.” Customers can enjoy any pizza with any toppings for $9.99 each when they order through the mobile app or dominos.com until Aug. 3.
“We will continue to give customers what they want, which is more value in an environment where they remain pressured,” said Weiner.
