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Friends of Ours Expands West with Serpentine Partnership

  • Sophie Weir
  • 20 August 2025
  • 2 minute read
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This article was written by Luxury Hospitality Mag. Click here to read the original article


Friends of Hours

Expanding into the West, Friends of Ours has opened it’s second London location in partnership with Serpentine, a West London institution renowned for its global impact in the art world. 

Friends of Ours new site is located within The Magazine building in Hyde Park, the dramatic Zaha Hadid–designed extension to Serpentine North Gallery. Originally a Grade II*‑listed 1805 gunpowder store, the site was transformed into a cutting‑edge architectural landmark that blends softly curving glass walls and a tensile fabric roof in a breathtaking contrast to traditional brickwork.

Friends of Hours

At Friends of Ours Serpentine, the team brings its cherished brunch menu and specialty coffee to this striking architectural setting.

With the menu led by Exec Chef Steph Jones, highlights include Brulee banana bread, their infamous French Toast served with Tonka bean, miso, macerated peaches, and peach jam.

Friends of Hours

Other dishes included Cilbir with Poached eggs, citrus labna, vegan nduja butter, smoked eggplant, and toasted Dusty Knuckle focaccia. Friend of Ours marries thoughtful food with thoughtful design in one of the most prestigious parks in the world.

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Friends of Hours

Friends of Our’s mission is to lead the industry in casual dining, with thoughtful brunch dishes, intentional cooking, warmth and soul.

Co-Founder, Tim Grant, comments “We wanted to find a high impact site to really step up the profile of FOO with the space and scale to further develop our menu and drinks offering, whilst remaining aligned with our values and links to creative industries. The partnership with Serpentine was a natural fit and the opportunity to partner with such an institution a real privilege”

At its heart, this new West London location reflects what Friends of Ours has always stood for: food made with care, served with warmth, and rooted in community.

Please click here to access the full original article.

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