Way has partnered with Hyatt to integrate its experiential platform into Hyatt’s digital ecosystem, connecting ancillary offerings and experiences to the World of Hyatt loyalty program.
“In our search for an on-brand platform to power experiences and tap into ancillary revenue opportunities, Way’s collaboration has been a true unlock for us,” said Arlie Sisson, SVP & global head of digital at Hyatt. “After a thorough evaluation of potential solutions, Hyatt chose Way to power the next chapter of our digital strategy – by streamlining operations, elevating brand differentiation, enhancing personalization, and most importantly, delivering care at every touchpoint in the guest journey.”
The collaboration integrates Way’s platform and APIs into Hyatt.com, the World of Hyatt mobile app, property websites and the World of Hyatt FIND Experiences platform. The integration allows Hyatt to merchandise and market thousands of offerings throughout the guest journey.
This launch enables World of Hyatt members to earn and redeem points on ancillary offerings and experiences booked through individual hotel websites. Members can also access FIND Experiences, which include curated wellbeing-focused options, limited-time activations, and auctions where points can be used to bid on major events.
“Way stood out for many reasons — its front end is best in class with an elevated and tailored user interface, while its suite of open APIs empowers our digital teams to build bespoke integrations and additional functionality on top of Way’s infrastructure. This initiative results in a cohesive and connected digital journey for our guests and World of Hyatt loyalty members to discover and book experiences and ancillary products at Hyatt properties worldwide,” said Sisson.
The partnership expands to participating hotels across Hyatt’s portfolio. Offerings include ticketed events such as the Harvest Winemaker Dinner at Hyatt Regency Sonoma Wine Country, local collaborations like Park Hyatt Zurich’s Art of Gold Crafting with Piaget, and everyday options such as cabana rentals and in-room amenities.
“Enabling global enterprise brands to deliver exceptional experiences at scale reflects exactly why Way exists. The platform operates quietly behind the scenes, supporting complex enterprise needs without compromising brand or guest experience. Hyatt set a high bar, and we’re proud to bring their vision to life,” said Michael Stocker, co-founder & CEO at Way, said.
Way’s enterprise features include real-time translation, support for more than 100 currencies, 25 payment methods, and advanced data insights across property, regional, and global levels. The platform supports Hyatt’s strategy to connect experiences, ancillary revenue, and loyalty on a single system.
