Coury Hospitality, the award-winning lifestyle hospitality operator behind some of the country’s most dynamic hotels and restaurants, has been tapped to take over management of the iconic Hard Rock Hotel San Diego, effective July 1, 2025. Located in the heart of the legendary Gaslamp Quarter, the Hard Rock Hotel is known for its immersive, music-infused energy, and VIP-caliber service. The partnership signals a bold new chapter for the property, as Coury brings its signature blend of elevated operations, experiential programming, and culinary-forward innovation to one of Southern California’s most recognizable hotel destinations.
“Our partnership with Hard Rock Hotel San Diego is a natural fit. We have a shared philosophy of delivering world-class service and memorable guest experiences, with live music and immersive activations at the core of our approach to lifestyle-driven hospitality,” said Paul Coury, CEO and Founder at Coury Hospitality. “We are honored to be selected by the ownership group represented by Tarsadia Investments to welcome this legendary property to our growing portfolio in California, and are excited to bring our signature services to further elevate the guest experience and deliver exceptional operational value.”
With 420 guest rooms and 40,000 square feet of meetings and event spaces, Hard Rock Hotel San Diego will become Coury Hospitality’s largest asset. The iconic property also features 17 individually-designed Rock Star Suites, a rooftop pool with private cabanas, the 9,170 square foot Legends Ballroom, and several inventive culinary outlets, including 207, a casual lobby bar and lounge, Float Rooftop Bar, a stylish oasis serving skyline views, and Maryjane’s Diner, a classic American diner with a Southern California twist.
“Coury Hospitality has consistently demonstrated excellence in food & beverage, experiential programming, and operational leadership,” said Ace Patel, Owner Representative. “As we embark on a transformational renovation in 2026, Coury’s partnership will be instrumental in reimagining every touchpoint of the guest experience—from design to dining concepts to cultural programming. With our shared vision, we’re confident this next chapter will redefine what Hard Rock Hotel San Diego represents for both locals and global travelers.”
Alongside the addition of Hard Rock Hotel San Diego, Coury Hospitality is also expanding its portfolio with two new hotel additions and the rebranding of three existing hotels, including:
Hotel Openings
– AC Hotel Bentonville (Bentonville, Arkansas): Just opened in May, this brand new 150-room hotel is located on the Walmart Campus and directly connected to the Razorback Greenway Trail. With modern accommodations, 5,000 square feet of flexible event space, and Falfurrias, a signature rooftop outlet offering locally inspired food and drink, AC Hotel Bentonville is ideal for business and leisure travelers alike.
– The Seahaus Hotel, Tribute Portfolio (Atlantic City, New Jersey): Set to open its doors this summer as the first Tribute Portfolio lifestyle hotel in the area and Coury Hospitality’s first property in New Jersey, The Seahaus Hotel boasts 105 elegantly designed guest rooms, a refreshing pool and a 3-meal restaurant, Cocina del Mar, that immerses guests in the vibrant spirit of Atlantic City.
Existing Property Rebrands and Renovations this Fall
– The Southlake Hotel (Southlake, Texas): The Elmore Hotel | Tribute Portfolio
– The Beeman Hotel (Dallas, Texas): The Mockingbird Hotel | Tribute Portfolio
– Marriott Westlake (Westlake, Texas): The Ricardo Marriott |$18M Renovation
These latest additions build on Coury Hospitality’s nationwide growth, including the ongoing expansion of its award-winning Vin Hotel Collection and a major West Coast push with eleven California hotels now under management. With each new property, Coury continues to redefine hospitality—blending inspired design, elevated service, and destination-driven experiences that resonate with both travelers and locals alike.
