Azul Hospitality Group has taken over management of two downtown Seattle hotels, expanding its presence in the Pacific Northwest. The properties, Hotel Theodore and the Mayflower Park Hotel, are owned in partnership by Provenance Hotels and NBP Capital.
“These are the type of high-potential assets where Azul creates meaningful value for ownership,” said Mark Crisci, president of Azul Hospitality. “Both properties benefit from exceptional locations, strong brand equity, and loyal customer bases. Our focus will be on optimizing operational performance, enhancing topline revenue and preserving the distinct identities that make these hotels stand out in the Seattle market while elevating the guest experience to drive satisfaction, loyalty, and profitability.”
The 153-room Hotel Theodore, set to join the Tapestry Collection by Hilton this Fall, features a revitalized Art Deco design and locally inspired programming. Guests can enjoy the in-lobby Made Coffee café, nightly aperitivo, an original art collection and the Rider restaurant. The hotel aims to provide an immersive Pacific Northwest experience that reflects Seattle’s innovative and artisanal culture.
Located near Pike Place Market and the Seattle Monorail, The Mayflower Park Hotel was established in 1927 and is a member of Historic Hotels of America. The hotel offers 160 guest rooms with Queen Anne furnishings. In addition, its Oliver’s Lounge will remain a central feature, while the Andaluca restaurant is transitioning to Reserve at Andaluca, a private event space with a Jazz Supper Club and hotel-driven events.
“We sought a management partner with a proven track record of balancing operational discipline with respect for the individuality of legacy assets. Azul’s collaborative style, strong leadership, and ability to drive performance while preserving what makes each hotel unique made them the right choice for these properties,” said Lauren Noecker, CEO and Co-Founder, NBP Capital. “At NBP, we take a long-term approach to real estate investing—developing thoughtful assets in compelling locations with the goal of long-term appreciation. By investing where we live and work, we align our values with performance, making this partnership a natural fit for NBP’s long-term vision.”
Azul Hospitality Group will focus on operational optimization while maintaining the character and distinctiveness of both hotels, aiming to enhance the guest experience and strengthen the properties’ positions in Seattle’s hospitality market.
