For its seventh year, MGallery Collection, a refined portfolio of luxury boutique hotels, is supporting Pink October Breast Cancer Awareness Month, by launching a series of events and initiatives across its network to raise awareness and collect donations for women affected by breast cancer each year.
A Global Voice for Women’s Empowerment
MGallery Collection has long placed women’s empowerment at the heart of its commitments, with initiatives designed to create meaningful experiences, foster strength, and support health and equality. This year, MGallery’s dedication has been recognised by the Generation Equality Forum, a global initiative led by UN Women to support gender equality.
Through this coalition, MGallery Collection strengthens its pledge to empower women and improve health, with a particular focus on Sexual and Reproductive Health and Rights (SRHR) and the promotion of Feminist Movements and Leadership. This commitment is brought to life in MGallery Collection through global campaigns such as Pink October, long-term partnerships with NGOs, and property-level initiatives that contribute directly to local communities.
The brand’s commitment also continues throughout the year. For example, properties such as the VIE Hotel Bangkok, the V Villas Hua Hin, the V Villas Phuket and the Avista Hideaway, all part of the MGallery Collection, provide ongoing support to the Queen Sirikit Centre for Breast Cancer in Thailand. This centre offers care and access to breast screening and diagnostics. In Australia, The William Inglis Hotel Warwick Farm – MGallery Collection partners with the Ingham Institute for Applied Medical Research, whose dedicated women’s health division advances critical research and patient support programs, making a meaningful difference in the lives of women and their families. In Africa, Gem Forest Hotel Nairobi, MGallery Collection has launched the MPowerment Program, a six-month journey combining technical and soft skills training to foster women’s autonomy and professional growth, reinforcing the brand’s long-term commitment to empowering women across regions.
Finally, in Europe, MGallery Collection is supporting Gustave Roussy, Europe’s leading cancer centre, for the second consecutive year with a donation of 20,000€.
Dining with Purpose
Throughout October, MGallery Collection properties worldwide will host charity events and dinners as part of their ongoing Pink October endeavours. These events aim to raise awareness of breast cancer through meaningful culinary and community experiences, with proceeds going directly to local NGOs. Recognising that conversations around breast cancer can have different meanings in different cultures and communities, MGallery Collection believes that supporting local NGOs is the most effective way to make a meaningful impact on the lives of women everywhere.
In Vietnam, Hôtel des Arts Saigon – MGallery Collection will host a charity dinner on 9th October 2025 at its fine dining restaurant, The Albion by Kirk Westaway, the first international concept by the acclaimed two-Michelin-starred chef. Proceeds will support BCNV (Breast Cancer Network Vietnam), a non-profit working to advance early detection and patient wellbeing.
In France, the iconic Molitor Hotel & Spa Paris – MGallery Collection will host a charity event on its rooftop terrace on 14th October 2025 to raise funds for Gustave Roussy, one of Europe’s leading cancer centres. The evening will include a charity raffle and a speech by Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery & Emblems, in the presence of representatives from Gustave Roussy.
In New Zealand, Hotel St Moritz Queenstown – MGallery Collection will host “Party for Pretties” on 31st October 2025 in its walled garden, featuring a gourmet grazing lunch, live music, and garden games, with all proceeds going to the New Zealand Breast Cancer Foundation.
In the UK, The Municipal Hotel & Spa Liverpool – MGallery Collection will dedicate the entire month of October to Pink Tea afternoons, with £1.00 from each tea donated to the breast cancer unit at University Hospitals of Liverpool. A raffle will also be organised, with the prize of an overnight stay for two, with proceeds going directly to the charity.
In Kenya, Gem Forest Hotel Nairobi – MGallery Collection is launching the MPowerment Program, a six-month initiative designed to equip women with both technical and soft skills to enhance their career opportunities. The program includes tailored training, mentorship sessions, and personal development workshops, with the goal of empowering participants to thrive professionally and personally. Guests and partners are invited to join the movement and support this meaningful commitment to women’s empowerment in the local community.
These initiatives reflect MGallery Collection’s philanthropic spirit and its strong engagement with local communities. Across regions, the brand unites its properties in a shared mission of support, awareness, and empowerment for women impacted by breast cancer.
Partnerships for Impact
This year, MGallery Collection is enhancing its commitment to raise funds and awareness for Pink October by collaborating with Djohr, the esteemed French artist, who has created the limited-edition Pink Icon illustration for MGallery Collection hotel. For the second year, the brand will present the exclusive Pink Icon, a distinctive symbol that will be featured throughout the properties and is available for purchase as a stitched patch.
This limited-edition piece features a soft circle representing the breast, hands symbolising care, and a lotus, which is an ancient emblem of strength, healing, and rebirth. The Pink Icon will be displayed in hotel lobbies, and all proceeds from each sale will support local NGOs or Ruban Rose, a long-standing organisation dedicated to breast cancer awareness.
A Stay That Informs and Inspires
MGallery Collection staff, known as Heartists, will participate in dedicated training sessions, guided by leading health organisations and specific NGOs for local properties, to deepen their knowledge and learn how to speak compassionately about breast cancer awareness, symptoms and the purpose behind Pink October events to guests.
Guests booking through ALL.com, the website for the parent group of MGallery Collection, will also be invited to make a €2 per night donation to support local breast cancer organisations, helping to transform each stay into a meaningful contribution.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
Flavie Cottin
Brand Communication & PR Manager MGallery
+33 (0)6 99 11 70 87
Accor
