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Wyndham and Gorgeous Smiling Hotels expand their partnership in Europe

  • m.welsch
  • 9 October 2025
  • 1 minute read
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This article was written by HospitalityOn. Click here to read the original article

The entire operation covers a portfolio of 2,500 rooms located at strategic sites in Germany and Austria.

Targeted expansion in major cities

The hotels are located in Stuttgart, Munich, Hanover, and Vienna. They provide guests with direct access to urban centers and cultural attractions while highlighting the local character of each property. 

The portfolio will cater to business travelers, tourists, and event attendees, integrating the hotels into their respective urban environments.

Combining local expertise and global reach

 “The DACH region is one of the most dynamic and strategically important markets in Europe. The extended partnership with Gorgeous Smiling Hotels strengthens our presence in cities like Munich, Vienna, and Stuttgart, where demand for quality accommodation continues to grow.” – Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts

Gorgeous Smiling Hotels CEOs Andreas Erben and Heiko Grothe added

“We are proud to have introduced the Super 8 brand to Germany first. With 25 additional hotels in the portfolio, we deepen our collaboration, combining local expertise with Wyndham’s global reach and creating long-term value.”

Outlook for growth

The agreement supports the sustained expansion of Wyndham and GSH in the region by combining local operational expertise with Wyndham’s international standards and service. 

It also responds to the growing demand for hotels in key economic and cultural centers in Germany and Austria.

Luxury hotels are more expensive than ever to build. It doesn’t mean they aren’t getting done.  
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Luxury hotels are more expensive than ever to build. It doesn’t mean they aren’t getting done.  

Wyndham Hotel Group

Wyndham Hotel Group

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