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Meliá to manage Lionel Messi’s hotels

  • m.welsch
  • 7 October 2025
  • 1 minute read
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This article was written by HospitalityOn. Click here to read the original article

Integration into The Meliá Collection

The MiM hotels will operate under The Meliá Collection through a management agreement. The integration allows each property to retain its unique character while leveraging Meliá’s global booking system and loyalty program, ensuring international visibility.

“The strength of this new alliance lies in the complementarity of the MiM and The Meliá Collection portfolios, which not only share the same philosophy but also benefit from the backing and inspiration of a global icon like Leo Messi, and the assurance of a leading hospitality management group such as Meliá.” – Gabriel Escarrer, President and CEO of Meliá Hotels International

Distinctive design and differentiated segmentation

Each MiM hotel features contemporary design by renowned interior designers such as Luis Bustamante and Lázaro Rosa-Violán. The portfolio includes adult-focused properties (MiM Mallorca, MiM Sitges, MiM Ibiza) and family-oriented hotels (Andorra, Sotogrande, Baqueira Beret), some equipped for meetings and conferences.

MiM Sotogrande
MiM Sotogrande

Wellness is central to the guest experience, with personalized treatments and carefully designed relaxation areas. Culinary offerings are also emphasized, with restaurants in three hotels overseen by chef Nandu Jubany.

All properties hold LEED certification, meeting international standards for sustainability and energy performance.

Luxury hotels are more expensive than ever to build. It doesn’t mean they aren’t getting done.  
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Luxury hotels are more expensive than ever to build. It doesn’t mean they aren’t getting done.  

Strategic assets in the Spanish market

Messi’s company manages a portfolio valued at over €230 million, primarily consisting of hotels, along with real estate in Barcelona, Paris, and London, and a luxury restaurant in Castelldefels. 

MiM hotels are noted for their location, profitability, and brand prestige, making them attractive assets in the tourism market.

Meliá Hotels International

Meliá Hotels International

Espagne

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