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Pierre & Vacances and SWISSPEAK Resorts launch Alpine hospitality in Switzerland

  • m.welsch
  • 7 October 2025
  • 1 minute read
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This article was written by HospitalityOn. Click here to read the original article

A strategic partnership for Alpine tourism

The collaboration combines Pierre & Vacances’ European reach and hospitality expertise with SWISSPEAK Resorts’ local knowledge and Swiss market insight.

“This partnership with SWISSPEAK Resorts marks a new step in our European development. It reflects our ambition: offering the best of the mountains year-round with committed and reliable partners.” – Grégory Sion, Managing director of Pierre & Vacances

Premium residences from 2026

SWISSPEAK Resorts by Pierre & Vacances

The first four residences will offer 338 apartments in key Swiss alpine destinations:

  • Zinal (Val d’Anniviers): 93 apartments, 300 m from the slopes, ski-in/ski-out, wine bar, gaming and kids room.

  • Vercorin (Valais): 89 apartments with spa, restaurant, gaming and kids room.

  • Thyon 4 Vallées (Val d’Hérens): 77 apartments at 1,800 m, panoramic views, restaurant, kids room, and summer hiking access.

  • Meiringen (Bernese Oberland): 79 apartments in a six-building complex, sauna, bar, playroom, facing the Sherlock Holmes Museum.

These residences combine high-end apartment comfort with hotel services, providing year-round alpine experiences that integrate sports, wellness, and cultural discovery.

French-Swiss complementarity

The partnership strengthens Pierre & Vacances’ network in the French Alps while boosting the Swiss market.

Luxury hotels are more expensive than ever to build. It doesn’t mean they aren’t getting done.  
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Luxury hotels are more expensive than ever to build. It doesn’t mean they aren’t getting done.  

“We are proud to partner with Pierre & Vacances, whose reputation and expertise in alpine hospitality are well recognized. This collaboration will extend our reach while staying true to our identity.” –  Nicolas Braymand, CEO of SWISSPEAK Resorts

Genève

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