Growth through targeted acquisitions
“Acquisitions will become a central part of our growth strategy. With targeted acquisitions, we can accelerate our development in established markets and prime locations while continuing to offer guests high-quality sites.” – Stefan Lenze, Co-CEO of Motel One
The move is part of the group’s plan to expand its international presence, ensuring each project aligns with the brand’s identity. The group’s growth is also supported by its new majority shareholder, PAI Partners.
Renovation and repositioning
The acquired hotels will undergo full renovations and complete redesigns before reopening in 2026 under the Motel One and The Cloud One Hotels brands. This repositioning aims to broaden the offering to meet the needs of different customer segments.
“We have found in Motel One the right partner to optimally reposition this hotel portfolio and fully exploit the potential of these locations.” – Filip Blodinger, Managing Director of Flemings Asset Management
Renovations will take place while the hotels remain operational. Motel One Group will also integrate the Flemings hotel staff.
