A profound expertise of the industry
Joining the group in 2016, Luis Yancel Toribio progressed from Europe Sales Coordinator to Sales Manager and then Europe Contracts Manager before reaching this strategic leadership role.
His academic background in Accounting, complemented by studies in Business Intelligence, Revenue Management, Data Analysis, and a Master’s in Sales Management from UNAPEC, equips him to optimize pricing, maximize revenue, and generate sustainable value for the company.
Strategic role in Europe
“Luis Yancel Toribio’s career is an example of resilience and inspiring leadership. His progression demonstrates that passion, commitment, and excellence enable one to reach the highest levels of responsibility.” – Ettore Colussi, founder and chairman of Viva Resorts by Wyndham
In his new role, Toribio will lead commercial initiatives across Europe, enhance brand visibility, and drive growth in this strategic market.
Founded in 1987, Viva Resorts by Wyndham has operated in the Caribbean for over 38 years with nine properties located on iconic beaches. The brand offers all-inclusive experiences, with local and international staff.
