Colicchio Consulting announces it has placed New York City’s first official Central Perk Coffeehouse in Times Square at the corner of 47th Street and 7Th Avenue alongside The Times Square EDITION. Scheduled to open in late 2025, Central Perk invites locals, tourists, and “Friends” superfans to step into a modern, updated version of one of television’s most beloved gathering spots.
Colicchio Consulting, which assists the world’s finest hotels, casinos and mixed-use developers in planning for and securing culturally relevant food, beverage and entertainment experiences, introduced the concept of incubating Central Perk Coffeehouse in Times Square to the building’s ownership in June 2025. In short order, Colicchio conceived a creative occupancy structure and became the “strategic quarterback” of a team that included the property owner, Warner Bros./Discovery, CenPer Holdings, LLC, and the Times Square Alliance. After a collaborative effort that included property owner documentation services from Cushman & Wakefield’s retail team, Central Perk is now poised to host the multitudes at its newest doorstep.
Partnering with some of the world’s top media and real estate companies to locate Central Perk in New York City’s one and only Times Square was a thrill. Sharing an address with the most distinctive luxury hotel in Times Square provides a perfect opportunity for Central Perk to welcome fans of the show, guests of the hotel, and all New Yorkers to create and enjoy their own unforgettable moments. How about sipping amazing coffee drinks and sampling exceptional food – including a specialty sandwich created by “Top Chef” Tom Colicchio – right here in the city that started it all? This was a labor of love for everyone involved that will reward guests, fans and the project’s partners for years to come. Trip Schneck, principal of Colicchio Consulting
Sipping Coffee and Hanging Out Like Ross and Rachel
Set in the heart of Times Square at the corner of Seventh Avenue and 47th Street, Central Perk’s layout includes the celebrated cozy Orange Couch Room, inspired by the show and found in Central Perk’s location on Newbury Street in Boston. Guests will be invited to sample Central Perk’s six original coffee blends in an array of preparations and acquire original bespoke merchandise available only at the Times Square Central Perk location.
Our experience in underwriting and delivering culturally relevant culinary concepts tailored to the mixed use and luxury hospitality communities made a very positive difference here on a number of important levels. We are delighted with the outcome and look forward to the opening later in the fall. Phil Colicchio, founding principal of Colicchio Consulting
Colicchio Consulting has advised dozens of hotels and developers in transactions valued in the hundreds of millions of dollars over the past decade. Recently, Colicchio announced the creation of altogether new food and beverage visions at the JW Marriott Las Vegas Resort and the Wind Creek Chicago Southland. Additional announcements are expected from Colicchio in the weeks ahead.
Visit www.CentralPerk.com and www.ColicchioConsulting.com for more information.
About Colicchio Consulting
Colicchio Consulting is a leading strategic services firm that brings together the world’s most distinctive hotels, mixed use developers and institutions with top culinary talent and entertainment concepts through data driven competitive processes. The firm is managed by leading practitioners and visionaries from the fields of hospitality, culinary arts, real estate development, law, restaurant operations and entertainment programming who bring unmatched resources to their clients through the creation of innovative culinary and entertainment partnerships. For more information, visit http://colicchioconsulting.com/.
Elliott Mest
MFC PR,
+1 (862) 371-0511
Colicchio Consulting
