Bangkok – Cross Hotels & Resorts, one of Southeast Asia’s fastest-growing hospitality brands, announces an exciting new chapter as its parent company, Flight Centre Travel Group, agrees to sell the business to Sono International Co. Ltd., a leading South Korean hospitality group renowned for its regional expertise and innovation.
This acquisition represents a strong strategic fit between two dynamic hospitality leaders. Cross Hotels & Resorts’ established strength in lifestyle, wellness, and luxury hospitality complements Sono International’s deep understanding of the Asian travel market and operational excellence. Together, the partnership creates a powerful platform for continued growth across Asia, building on Cross’s current portfolio of 28 hotels across Thailand, Indonesia, Vietnam, and Japan, with plans to expand further in the years ahead.
We are delighted to be joining forces with Sono International, whose regional insight and shared commitment to quality make them a natural fit for our business. This partnership opens new opportunities for innovation and expansion, strengthening our position across key markets while staying true to what makes Cross unique. With Sono’s support, we will continue to enhance our portfolio, deliver outstanding experiences, and drive sustainable growth. Harry Thaliwal, CEO, Cross Hotels & Resorts
Cross Hotels & Resorts will continue to operate from its Bangkok headquarters, overseeing existing properties and development initiatives while benefiting from Sono’s extensive network and resources. The integration aligns perfectly with Cross’s current business patterns and expansion strategy, setting the stage for an exciting new phase of growth and brand evolution.
Further updates on new openings, brand developments, and strategic initiatives will be announced in due course.
For more information, please visit crosshotelsandresorts.com
About Cross Hotels & Resorts
Cross Hotels & Resorts is an international hotel management company wholly owned by the ASX listed Flight Centre Travel Group (FCTG). FCTG is one of the world’s largest and progressive travel companies, incorporating diverse worldwide distribution, in destination travel experiences such as transport and touring as well as hotel management solutions. Cross Hotels & Resorts also delivers owner services all the way from the very early sourcing and planning stages of a development, through technical services during build, to pre-opening services and finally professional ongoing hotel management. For more detailed information, visit crosshotelsandresorts.com.
Pitchaporn Kaewbootdee
Assistant Marketing Communications Manager
+66 2168 7533 ext. 201
Cross Hotels & Resorts
