Across 32 reports published in the second half of 2025, Phocuswright explored how global travel is evolving in real time. Market sizing across APAC, the Americas, Europe and the Middle East reveals where growth is concentrating, while consumer research exposes shifting expectations around value, loyalty and how trips are discovered and booked. At the same time, deep dives into AI, fintech and digital identity show how the foundations of travel commerce are being rebuilt.
This roundup offers a smarter path through that work, spotlighting the insights that explain what is changing, why it matters and how the industry is responding.
Here’s a recap of the insights, data and more. (Click on each report title to access the report).
Phocuswright’s Travel Forward: Data, Insights and Trends for 2026, sponsored by Travel Guard, provides broadscale insights into the $1.67 trillion global travel market, offering essential data for understanding industry trends and growth.
Featuring highlights by segment, channel, consumer behavior metrics and more, this report equips industry stakeholders with the key data and trends needed to navigate the rapidly evolving travel landscape. Please note that all market sizing data for 2025 and 2026 is projected.
