A Pertlink Manifesto on the Intelligent Design of Hotels:
- Hotels are not buildings.
- They are long-term operational commitments with permanent consequences.
- Every design decision becomes an operating reality.
- Every shortcut becomes a cost.
- Every blind spot becomes a risk.
Our Position Is Clear:
- AI will not replace architects.
- AI will not design hotels.
- AI will protect the investment.
Why This Playbook Exists:
Because most hotel failures are not design failures — they are operational failures designed in early stages.
This playbook introduces AI as a discipline, not a novelty: a digital sous chef that works quietly in the background, challenging assumptions, testing scenarios, and exposing risk before it becomes concrete, steel, and regret.
What We Believe:
- Hotels must be designed with operations in mind, not handed over to them
- Accountability remains human — always
- Intelligence should amplify judgment, not automate it
- The design phase is the highest-leverage moment to protect asset value
The Principle That Governs Everything:
- AI provides intelligence.
- Humans make decisions.
- Great hotels are still designed by people — just better-informed ones.
About Pertlink Limited
Pertlink Limited commenced operations on October 23rd 2000, and as IT Consultants exclusively caters to clients connected with the hospitality industry, helping them work through the maze of new technologies. Not only is Pertlink strategically placed to serve the industry from its headquarters in Hong Kong, it has been internationally recognized by numerous organizations as a global reach company helping the industry through its unique and unparalleled network of people who have vast expertise in the Hotel and IT industries. The team behind Pertlink, whose collective knowledge will be an asset to any company – will help maximize a Hotel’s guest experience making it a positive one through the way technology is developed, marketed and used in the Hotel industry.
Terence Ronson
Managing Director
Pertlink Limited
