
A factual analysis of population evolution and consumer segmentation naturally pushes operators and investors to multiply high-end, and even very high-end, offerings, whose performance seems unaffected by global turbulence.
The 15th edition of the Global Wealth Report by the Union Bank of Switzerland reveals this phenomenon, analysed in detail across its 50 pages. the key findings are as follows:
After a decline in 2022, global wealth increased again in 2024, following a dynamic year in 2023. However, the pace of growth was far from uniform across the 56 markets analysed in this year’s Global Wealth Report.
In 2023, the rebound in wealth was mainly driven by growth in Europe, the Middle East, and Africa (EMEA). In contrast, in 2024, wealth growth leaned heavily toward North America, supported by the stability of the US dollar and strong financial markets.
The United States and mainland China together account for more than half of the total personal wealth in our sample. A significant gap in wealth per adult persists between North America and Oceania on the one hand, and the other sub-regions of the world on the other.
A quarter-century of rising global wealth
Despite individual annual fluctuations, global wealth has experienced a marked and steady increase since the beginning of the millennium, both at the global level and across each major region. UBS’s analysis shows that the lowest wealth bracket (less than USD 10,000) continues to shrink year after year.
Wealth increases steadily, even after adjusting for. Overall, total wealth, net of debt and inflation, has grown at a compound annual growth rate of 3.4% since 2000.
The report anticipates that this momentum will continue throughout the second half of the decade, albeit at varying paces depending on the region.
The rise of the EMILLI, also known as the “everyday millionaires”
This…

