Hyatt hotel brands describe the various hotels, resorts, and other properties owned, operated, or licensed by Hyatt Hotels Corporation. Each of the brands brings some form of unique experience, service, and more to its guests. The importance of the Hyatt hotel brand is largely in how it demonstrates different business strategies. Each of the brands works within Hyatt’s infrastructure and with their name recognition but through different forms of marketing. In this article, you’ll learn about the most important Hyatt brands and what they say about the larger hospitality industry.
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What Is the Hyatt Hotel Brand?
What is the Hyatt Hotel Brand? The brand essentially refers to any part of the hotel industry that’s owned, operated, or directly affiliated with Hyatt Hotels Corporation or Hyatt Hotels & Resorts. This includes over 1,250 properties within 69 different countries. The brand began with the initial Hyatt House in 1957. It could be seen as an early example of tourism marketing as it was located near the Los Angeles International Airport and was thus an appealing spot for people exploring California.
Since then, the company has expanded into every continent other than Antarctica. The total holdings are impressive in terms of accommodation, at 1,150 hotels. However, this is still smaller than some of the largest brands like Marriott Bonvoy. In total, Hyatt encompasses over 24 brands – each with its own focus. The Hyatt brand also has interconnected elements like its loyalty program.
Video: Hyatt Hotel Brand
12 of the Most Prominent Hyatt Hotel Brands
While there are a number of Hyatt hotel brands, some are especially noteworthy. The following twelve offer particular insight into Hyatt and the larger industry. Each shows how the brand can be leveraged to create unique properties that are still very much a part of the larger Hyatt ecosystem. Likewise, they demonstrate how price points can range in scale while still offering dependable consistency.
Hyatt
Hyatt hotels are largely designed for meetings, leisure, and other smaller scale activities. It’s one of the Hyatt hotel brands associated with upper-scale simplicity. Hyatt hotels are an important reminder of the market’s need for elegant simplicity. The smaller meeting spaces are still enjoyable and filled with comfort. Some of the brand’s notable features include contemporary accommodations, notable locations, flexible workspaces, and comfortable rooms. There are currently 13 Hyatt hotel locations.
Grand Hyatt
Grand Hyatt is one of the Hyatt hotel brands that is especially associated with glamour. The brand is found in major urban centers and used at various events. Grand Hyatt showcases the fact that modern hotel trends can intersect with the need for coziness or business services. It’s an incarnation of elegant pragmatism. The Grand Hyatt is also found in several holiday locations. It offers dual utility for business and recreational travel all over the world.
The Unbound Collection by Hyatt
The Unbound Collection by Hyatt offers uniquely impressive environments inspired by various cultures. It’s full-service and at the top of upper-scale properties for travelers’ needs. It’s an important example of how to merge independent ingenuity with Hyatt’s ethos. Local flair is combined with Hyatt’s infrastructure to create a top-tier experience. It also highlights social media marketing for hotels in that people will want to show friends the innovative architectural design.
Hyatt Regency
Hyatt Regency is a full-service Hyatt hotel brand which puts a strong focus on corporate travelers. This particular brand’s often used by elite status guests. The Hyatt Regency shows that top-tier luxury and business can co-exist. However, business travelers and leisure guests have elements that will appeal to their needs. It also has extra features for those paying a little extra. This includes private lounges and varying options for special food and beverages.
Alila
Alila is one of the Hyatt hotel brands with special ties to Asia. The impressive establishment’s high-class services are found in Malaysia, Indonesia, and more. Acquired in 2018, it serves as an important reminder of how Hyatt can expand its reach. The locally inspired offerings further demonstrate Hyatt’s overall adaptability. When Hyatt acquired Alila in 2018 they also obtained a window into local Asian cultures. This allows for locally inspired-cuisine and sustainable practices.
Park Hyatt
Park Hyatt is the flagship of the Hyatt hotel brands. This luxury brand is quite exclusive, with only 45 properties, but in 25 different countries. It’s especially notable for success in integration of seemingly disparate elements like modern luxury, hominess, and exotic appeal. This creates a home away from home. These flagship locations are typically found in areas with heavy appeal, like vacation destinations or city hubs. It’s luxury cuisine, personalization, and more.
Hyatt Place
Hyatt Place is one of the more utilitarian examples of the Hyatt hotel brand. The midsized hotel properties tend to have around 140 rooms each. It’s one of the most successful brands, accounting for over half of Hyatt’s footprint. This shows the importance of utilitarian design and affordable pricing for guests. While prices are affordable, the options are still quite impressive. Examples include business centers, refrigerators, bars, gyms, pools, and 24/7 options for food.
Andaz
Andaz is among the Hyatt hotel brands that put special emphasis on modern lifestyles. The brand typically highlights cutting-edge social functions with elevated service options. The brand’s importance stems from how it has its finger on the pulse of vibrant culture. Hyatt shows that hip lifestyles and branding can coexist. Andaz is typically found in areas amenable to socialization and celebration and provides complimentary refreshments and drinks. This typically means cities and resort destinations.
Hyatt House
Hyatt House is the Hyatt hotel brand’s answer to extended stays. Guests can enjoy stays in what amounts to a studio to two bedroom apartment. It’s an important brand that demonstrates how hotels can provide homes away from home. Hyatt House’s suites are more like apartments than standard hotel rooms. The brand is currently expanding on a global scale within Hyatt’s portfolio. They’re considered key elements within both travel destinations and business strategies.
Thompson Hotels
Thompson Hotels has upscale boutique locations in Europe, North America, and Latin America. It combines sophisticated designs with the local culture and culinary aspirations. Thompson Hotels provides an important example of how to provide personalized hospitality while also melding with local flavor. It’s comfort and exploration all in one. It’s among the Hyatt hotel brands that aim for true authenticity. This is true for how guests organize their stay and explore cultures.
Hyatt Centric
Hyatt Centric is among the Hyatt hotel brands that are in the heart of life. It’s typically leveraged to provide access to vibrant urban destinations. It’s an important brand as it highlights how to do urban-focused design right. Destination experts are a part of the experience to provide extra guidance. The hotels are both a hub to rest up within and a place to explore local options. It has lots of local flavor.
Video: Hyatt Centric Murano Venice
Destination by Hyatt
Destination by Hyatt is a full collection of independent hotels, residences, and resorts. The portfolio is especially notable for its proximity to high-class and exotic entertainment. It’s important within the Hyatt hotel brands because of its independent nature. You can easily see how properties can be unique but still Hyatt’s style. Some of the impressive elements found include mountain retreats, golf courses, and similar majestic entertainment. It encompasses resorts, hotels, and even rentals.
Comparing Hyatt Hotel Brands to Other Major Brands
The Hyatt hotel brands are among the most important, but they’re not the only players in the larger industry. There are a number of other brands out there, and each one brings unique twists to the industry. For example, some brands put emphasis on hotel technology. Others, such as the UK-based chain Whitbread, exemplify their region’s own take on things. Each brand highlights a different approach, which can provide additional insight. You can find out more of the major brands in the article “List of the Excellent Hotel Brands to Work For.”
How IHG Hotel Brands Compare to Hyatt
IHG is one of the larger brands and has a lot in common with Hyatt hotel brands. One of the larger differences stems from location. IHG is based in England and, as such, works with different hospitality trends. However, despite the differences, there are similarities that highlight the unified nature of the industry. For example, IHG also has a rewards plan. Likewise, you’ll find that IHG puts great care into targeting specific customer demographics. You can find out more about IHG in the article “IHG Hotel Brands: List of InterContinental Hotels Group Brands.”
Hyatt hotel brands offer a unique look into hotel management. To get the most out of it, study their example and create your implementation. Doing so is a path to your success.
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This article is written by:
Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios.
